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Sogo Kai Tak

Sports zone 5-24, 5th Floor, SOGO, Kai Tak, Kowloon City, Hong Kong

Zone 5-24, Sogo Kai Tak, Kowloon City, Hong Kong

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About the Designer | Designer's Story: A Dual Expert's Aesthetic Obsession

Chloe Sung: Capturing the rhythmic beauty of women through the eyes of a designer.

Swalty's founder, Chloe Sung, possesses a unique identity: a fashion designer and a professional fitness instructor . This background as a "dual expert" gives her a deeper understanding of the female physique than others.

From a young age, Chloe was drawn to the lines and strength of the female body. During her time as a fitness instructor, she observed that most sportswear brands on the market overemphasized "sweat" and "transcendence," often neglecting the need for "tranquility" and "aesthetics" in exercise. Furthermore, she struggled to find clothing that perfectly complemented the curves of Asian women while possessing artistic appeal. "Beauty shouldn't be a replica defined by external forces."

Driven by this belief, Chloe officially founded Swalty in November 2021. She combines her passion for Italian architecture with ergonomics , personally designing every C-Cut hip-lifting cut and V-Cut waistline to ensure that each piece accentuates the body's strengths, rather than simply following fast fashion trends.

For Chloe, design is not just about weaving and sewing, but about empowerment.

She hopes that every woman who wears Swalty will feel a sense of security, of being understood, within the fabric, and believe that she has the power to become the "best version".

This is not just a brand; it's an aesthetic journey that Chloe invites you to participate in.

Swalty Swim

Swalty believes that a versatile style is an essential quality for every woman, allowing you to move freely between sexy and cute without feeling out of place.

We hope that every woman who wears Swalty will be as sweet and charming as caramel.